Why interrupt what your customers want, when you can be what your customers want?
Consider the stats:
You are 31 times more likely to win the lottery than to have someone click on your banner ad (Business Insider).
You are 112 times more likely to complete US Navy Seal training than to have someone click on your banner ad (Business Insider).
You are 475 times more likely to survive a plan crash than to have someone click on your banner ad (Business Insider).
Around 31% of ad impressions can’t be viewed by users. (Comscore)
8% of Internet users account for 85 percent of clicks. (ComScore)
50% of clicks on mobile banner ads are accidental. (GoldSpot Media)
Kraft rejects 75% to 85% of ad impressions due to fraud, quality and other issues (AdAge)
A post from Michael Brenner, B2B Marketing Insider, October 30, 2014.
Sales Talk!!!
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