“The World Has Changed. Most Marketing Stinks. We Need
A Better Way!”
“As you know, I have been writing about, advocating for, and
teaching business leaders that the world has changed, that most marketing is
becoming less effective, and that we need a new approach to forming
relationships with our future customers.
My message is almost always the same:
·
The digital,
social and mobile world has fundamentally changed the way we consume
information and interact with brands.
·
Promotional
Marketing tactics continue to become less effective as we all filter and ignore
the content we don’t want or need.
·
Brands need to
become storytellers in order to create human and emotional connections with
their audience.
·
The challenge
isn’t telling one good story. It’s about creating content that scales to meet
the needs of today’s consumer across many formats, many channels, and in a
personalized, continuous, real time and affordable way.”
By Michael Brenner
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